Social media Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Social media - Research Paper Example rities or the managers performing the marketing operations for the organization might protect him or the organization from the negative impacts of the social media and from its upcoming challenges in future. This research paper mainly highlights the four components that need to be kept in mind by a legally astute social media marketing manager of an organization. Along with this, all the alternative dispute resolution methods need to be analysed in order to mitigate the disputes so as to maintain a good relationship with the clients. Not only this, the manager of the organization performing transactions through social media might also be well aware about the policies by which the federal government might resolve the disputes. In order to retain the competitiveness of an organization, social media marketing is extremely essential. However, the four characteristics that a legally astute social media marketing manager needs to keep in mind are a positive attitude towards the legal issues and various regulations, explicit knowledge over the rules, laws and techniques. Other than this the proactive attitude towards the importance of laws is also extremely essential in making an organizational portfolio successful as well as the manager may comprise of the ability to utilise well-versed judgements so as to resolve the legal implications in an effective way. In order to amplify the operations and functions of the organization, the social media manager needs to be well-knowledgeable with all the above mentioned components. This might help the manager to enhance the brand image and reputation of the organization thereby amplifying its profit margin to a significant extent among many other rival players. Therefore , it might be clearly stated that in order to maintain the marketing operations of an organization effectively through social media, it’s extremely essential to be analyse and understand the legal impacts of the rules and regulations of social media (Joosten,