Promotion Strategies Case Study Example | Topics and Well Written Essays - 500 words

Promotion Strategies - Case Study Example Another important factor which affects the respondent's interest is because their inclination towards performance, it is very common for them to completely neglect the other programs in the general newsletter. Many a time they just have a glance and most of the time the other programs get completely neglected. The general newsletter is perhaps the most effective way of communication; it has been successful in marketing almost anything. All most all the donors recall getting a newsletter and this goes to show that it is very effective. The lapsed donors were unsuccessful and this goes to show that the donations received by Bell aren't quite utilized the way it is meant to be utilized. Bell can undoubtedly improve on its communication, their financial report can be provided to the donors if not on a monthly basis but at least on a quarterly basis. The donors stop contributing towards the organization because of two main reasons, they either run out of money or they lose the desire to help the same organization over and over again. If they run out of money then it is still acceptable because upon recuperating, they will again start helping the organization. If they stop because of lost interest in the organization, then they can be retained by improving the communication system at Bell.